Creative Associates works with nationals from several countries to provide humane services and agricultural training to communities in difficult to reach or potentially hostile environments. Project aims were to update existing branding with a new simple and professional logo.
The logo depicts a dual-sided key having teeth on one side, whilst on the other side growing leaves sprout indicating one type of service offered by Creative Associates. In this way the logo simply and effectively communicates the relationship between service and access.
Receiving a very positive response the logo was immediately implemented on an organisational level being used in countries all around the world. Used in print and digital media the logo helps Creative Associates with the positive work that is being accomplished.